February_Gant
	Gant have opened a brand new flagship on Regent Street. Elemental Design are working with them on creating effective, on brand window schemes; starting with a dramatic, Amalfi Coast-inspired rockscape in one window and an urban New York street scene in the other. Both reflect different ranges within their collection with Rugger aimed at a younger market. The windows make great use of large format print backdrops with 3-d props added for depth and theatre. After this first campaign, we were delighted that Gant commissioned the design of their windows for the rest of the season.

February_DKNY
	Club 21 briefed Elemental to take the direction that DKNY Jeans US head office provided, and add more impact and relevance for their European stores. Spring / Summer 2010’s theme was a combination of an aerial view of Manhattan with sky diving. Sourcing real parachutes we suspended one at high level with a soft print backdrop onto mesh. 3-d letters reading "Just Landed” announced the arrival of the new collections and focused on their denim-wear. The windows were sent out as a kit, with guidelines, for their VM teams to install in the UK, Greece and Turkey.

January_Space NK
	Space NK briefed Elemental Design to design and produce one of their key launches in the Space NK calendar, focusing on Chinese New Year and the launch of the Wei Beauty line. Elemental Design came up with the concept of a traditional Chinese medicine scale, containing all the ingredients that are packed into Wei Beauty's products. Elemental, designed and produced bespoke scales out of spun metal, replicating the Chinese medicine look. We also created an authentic Chinese cabinet print to encase the exisiting window plinth.

January_Dom Perignon
	For the launch of 'Dom Perignon by Marc Newson', a sculptural rendition of the timeless bottle in the intense neon green which the designer is best known for, Elemental designed and installed a feature wall based on Dom Perignon's brand guidelines. We designed and produced the main product display, which sits on an internally illuminated, lime green acrylic. Elemental Design lined the interiors to each display box in bright green. Elemental Design also produced and distributed floor-stockers to Harvey Nichols' stores nationwide.