June_Van Cleef & Arpels
	Van Cleef & Arpels briefed Elemental Design to build a one off exhibition display room for their Bond Street store, taken from a design created by Claude Nicolas and Laura Athuil for Van Cleef & Arpels’ Perlée press launch. Ensuring that the store showed a mix of playful yet creative graphic modern design, while also maintaining an overall expression of elegance and femininity, we fitted walls, ceilings and floors to the store.

June_Luxottica/Dolce & Gabbana
	Madonna herself, worked with Domenico Dolce and Stefano Gabbana on designing a collection of sunglasses featuring the MDG logo. Luxottica asked Elemental to design, produce and install a window for them in Selfridges, to promote the new MDG sunglasses range. Elemental Design were briefed to use the images from the advertising campaign, featuring Madonna on lightboxes and LCD screens in a blacked out window. The light boxes were lined in the signature gold of the logo, to showcase the product.

May_Topshop Brompton Road
	Pitching to Topshop, Elemental Design won the prestigious job of producing a large facetted metal sculpture for Topshop’s new Brompton Road boutique. The structure is the focal point of the store and stretches over the three floors, passing through glass flooring, like a piece of architectural art. An illuminated line of light accentuates its geometric angles. Surrounding it, we created matching mannequin plinths in a combination of polished and stainless steel. On the lower ground floor we matched the sculpture with seating benches in Topshop’s shoe department. Elemental Design was also responsible for all of the instore and window mannequin plinths as well as the opening window scheme.

May_Vivienne Westwood
	Vivienne Westwood asked Elemental Design to produce window displays for their European flagships. They wanted oversized tin cans which we made in aero timber and produced wrappers sporting the Vivienne Westwood (Anglomania) logo. Their stylists used the tins with wit; positioning the models to appear to have fallen into them, surrounded by overflowing, brightly coloured, plastic balls. A clever way of bringing the focus onto the fabulous accessories of the season. Since then, we have also produced a fun SALE campaign for them.

April_Luxottica/Versace
	Luxottica briefed Elemental to design and produce a window for Versace sunglasses, with monotone patterned arms, to fit in with Harrods’ "Wonderland” theme. Elemental Design created a giant pair of 2D glasses, out of white acrylic with printed detail and inset smoked black acrylic lenses. An illusion was created, cheating the perspective, to make the 2-dimensional specs appear to be 3-dimensional. Actual products were placed on black gloss plinths and white light boxes with the product’s monotone pattern. Again, this pattern was used at different scales, on the floor and onto the glass, in vinyl.

April_Anya Hindmarch
	Anya Hindmarch briefed Elemental Design to produce seven special plinths for their Pont Street boutique. Each plinth was fitted with a small plasma screen to play footage on a loop. The plinths were finished in black and white stripes, to emulate the Anya Hindmarch carrier bag. On a separate brief, we also produced a 3D hanging sign for Anya’s brilliant Bag & Bottle promotion, involving the temporary rebranding of a pub.

March_Maison Martin Margiela
	L’Oreal appointed Elemental to design and produce in-store launch sites and a launch window at Selfridges, with an initial teaser campaign. Taking our reference from Margiela boutiques, exhibitions and books we set about expressing the brands unique handwriting. Margiela use items such as old luggage, books and chairs, painted white, as part of their store merchandisers. Margiela also uses feathers (Quill pens) and wine bottles (table lamps) and many quirky, re-cycled objects to create their distinctive look. We sourced dozens of items from car-boot sales, flea markets and second-hand stores, giving them the signature coat of white paint. For the promotional site we used acrylic walls with white ostrich feathers and a large slimline light box. We decorated the perfumery with hundreds of re-cycled bottles, dipped in white paint to emulate the fragrance bottle itself.

March_Stella McCartney
	Stella McCartney asked Elemental Design to create large cylindrical card animals for their Easter windows, displayed in Stella McCartney store windows worldwide. Following a specific colour palate, Elemental made 2m high chicks and rabbits out of corrugated card with printed PVC sleeves, adding speech bubbles to complete the quirky cartoon-style design.

February_Gant
	Gant have opened a brand new flagship on Regent Street. Elemental Design are working with them on creating effective, on brand window schemes; starting with a dramatic, Amalfi Coast-inspired rockscape in one window and an urban New York street scene in the other. Both reflect different ranges within their collection with Rugger aimed at a younger market. The windows make great use of large format print backdrops with 3-d props added for depth and theatre. After this first campaign, we were delighted that Gant commissioned the design of their windows for the rest of the season.

February_DKNY
	Club 21 briefed Elemental to take the direction that DKNY Jeans US head office provided, and add more impact and relevance for their European stores. Spring / Summer 2010’s theme was a combination of an aerial view of Manhattan with sky diving. Sourcing real parachutes we suspended one at high level with a soft print backdrop onto mesh. 3-d letters reading "Just Landed” announced the arrival of the new collections and focused on their denim-wear. The windows were sent out as a kit, with guidelines, for their VM teams to install in the UK, Greece and Turkey.

January_Space NK
	Space NK briefed Elemental Design to design and produce one of their key launches in the Space NK calendar, focusing on Chinese New Year and the launch of the Wei Beauty line. Elemental Design came up with the concept of a traditional Chinese medicine scale, containing all the ingredients that are packed into Wei Beauty's products. Elemental, designed and produced bespoke scales out of spun metal, replicating the Chinese medicine look. We also created an authentic Chinese cabinet print to encase the exisiting window plinth.

January_Dom Perignon
	For the launch of 'Dom Perignon by Marc Newson', a sculptural rendition of the timeless bottle in the intense neon green which the designer is best known for, Elemental designed and installed a feature wall based on Dom Perignon's brand guidelines. We designed and produced the main product display, which sits on an internally illuminated, lime green acrylic. Elemental Design lined the interiors to each display box in bright green. Elemental Design also produced and distributed floor-stockers to Harvey Nichols' stores nationwide.