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April_Uniqlo

Elemental Design recently installed an in-store exhibition of doll-sized, miniature clothes in Uniqlo’s Oxford Street flagship. The cutesy collection (Mini Clothes) was viewed by peeking through magnifying lenses and was displayed in individual little lightboxes. A unique and engaging way to exhibit their latest summer collections.
 
April_Uniqlo

For Uniqlo’s UT campaign, Elemental Design created attention-grabbing, revolving displays for their 2 Oxford Street stores. Encased in giant glass tubes, the displays burst out of a central column, showing hundreds of vibrant t-shirts from the latest UT collection. Currently, Elemental Design’s studio is working closely with Uniqlo, designing further exciting projects - coming soon.
 
April_Topshop

Elemental Design built a retro caravan, sliced at a cross-section to expose its’ interior for Topshop’s Oxford Steet flagship. It was tailor-made from scratch, in our workshops, rather than salvaging a real ‘recreational vehicle’ - in order to make transporting and installation practical. The caravan was ‘parked’ in a summery meadow-scene which our team meticulously recreated. The travelling home was last seen in Topshop’s Cardiff window!
 
March_Swarovski

Mother’s Day, for Swarovski, saw Elemental Design create a surreal miniature landscape with rolling green hills and butterflies. The pastel butterflies were made in origami, adding another matt, natural texture to offset the crystal product. This scheme was installed at Regent Street and Westfield in London and also delivered to Kyoto, Hong Kong, Boston and Dubai.
 
March_Nike

Elemental Design produced and installed a window scheme for Nike’s Covent Garden store to enhance their media campaign, marketing sophisticated technology in sporty footwear. We produced sleek black plinths embedded with synchronised LED’s creating a really eye-catching promotion.
 
February_Swarovski

For Swarovski, this spring, Elemental Design designed and produced an abstract floral scheme for their "Super Nature” campaign, featuring brightly-coloured, exotic vines and flowers. Stylized foliage, in tones of green, pink and yellow, create effective focus on their display cases in Swarovski’s flagship outlets, worldwide. Very small merchandise needs a quite different to approach to attract the passer-by.
 
February_Coty

Elemental Design produced a fun display, launching Coty’s new fragrance, "Harajuku Lovers”, at Debenhams, Oxford Street. The fragrances are inspired by Gwen Stefani and her four Japanese Harajuku girls and the campaign needed to be imaginative and create a real buzz! Elemental took direction from Harajuku Lovers’ cute bottles, ad campaign and website, featuring puffy clouds, rainbows and animated flowers.
 
January_Swarovski

Producing displays for Swarovski’s Endangered Wildlife Trilogy, Elemental Design created a jungle theme. The miniature scenes were created with contrasting, textured layers against which, the crystal Gorillas were effectively displayed. Trees, vines and leaves - even parrots, complimented the products without upstaging them.